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Experience

Employment History

Evriholder Products LLC

December 2024 - May 2025

(Acquired Union Square Group Brands)

Business Consultant – Brand Integration

Dec 2024 - May 2025

  •  Brought on by Evriholder following its acquisition of USG’s owned brands

  • Helped reposition legacy USG brands under new ownership while preserving core brand equity and retail continuity

  • Provided strategic consulting across brand integration, creative direction, and go-to-market planning

  • Partnered on new product development and merchandising narratives for upcoming sales cycles

  •  Contributed to brand strategy and growth planning for Evriholder’s legacy portfolio

Union Square Group, LLC – Various Roles

October 2020 – May 2025

(Acquired The Companion Group’s Brands)

Business Consultant – Wind Down and Asset Transition

Dec 2024 – May 2025

  • Led the operational wind-down of USG following a private ownership decision to sell brand assets as part of a personal transition

  • Partnered with interim CFO and legal counsel to manage entity closure and ensure a smooth transfer of applicable assets to new ownership

  • Oversaw retailer and customer communications to support sell-through and minimize disruption during the transition

  • Balanced operational closure with strategic planning to protect brand equity and support a clean handoff to new ownership

Chief Operating Officer

Oct 2020 - Dec 2024

  •  Oversaw U.S. operations post-acquisition, led brand strategy, ERP implementation (NetSuite),
    and organizational design

  • Built and managed cross-functional teams, optimizing workflows across sales, creative,
    and operations

  • Managed integration with existing overseas sourcing and logistics teams, built collaborative workflows and implemented Trello to manage projects between US and Asia operations 

  • Led brand positioning and sales strategies across B2B channels, achieving strong growth
    metrics

  • Directed major buyer presentations, product launches, and sales planning with national retailers

The Companion Group – Various Roles

April 2012 – October 2020

(Family-owned B2B wholesale company focused on housewares, grilling and outdoor living)

Chief Operating Officer

2018-2020

  • Continued oversight of creative and sales strategy across all brands and retail partners

  • Led organizational restructuring and cost-saving initiatives during a pivotal transition

  • Oversaw overseas sourcing and manufacturing teams

  • Maintained business continuity during COVID-19 and directed brand sale efforts

Director Sales, Creative

2017-2018

  • Oversaw creative and sales strategy for eight brands across 3,000+ retail locations

  • Directed packaging, product positioning, and branding in collaboration with in-house teams

Sales Manager

2015-2017

  • Managed key accounts (Target, Bass Pro, Menards, Home Depot, Williams Sonoma, Sur La Table), and contributed to creative direction and
    retail growth planning

Sales Assistant

2012-2015

  • Supported senior sales leaders in managing national retail accounts and private label programs ranging across key channels from high to low end retailers 

Education

John F. Kennedy University - Pyschology

Completed coursework toward B.A., 2012-2014

Art Institute of Seattle – Interior Design

Completed coursework toward B.A., 2011-2012

Professional Development & Affiliations

Women Presidents Organization (WPO)

Executive peer network focused on strategic leadership, business growth, and operational excellence through
confidential roundtables and mentoring.

Member, 2018–2025

Chief Officers Reaching Excellence (CORE) – International Housewares Association

Collaborative network for executive leaders focused on consumer behavior, innovation, and retail strategy in the home and housewares industry.

Member, 2018–2025

Core Strengths & Capabilities

Strategic Leadership

  • Builds and leads effective sales strategies for B2B and B2C channels

  • Experienced with P&L management, forecasting, and revenue optimization

  • Aligns business goals with creative and operational strategy to deliver measurable outcomes

Brand & Product Development

  • Brand positioning, creative direction, and packaging strategy

  • Product innovation from trend discovery to retail execution

  • Extensive experience across retail channels from specialty to mass

Cross-functional Execution

  • Brings together creative, sales, and operations to deliver profitable sales

  • Strong collaborator and communicator across departments

  • Leverages trend insights to create relevant, customer-focused solutions

Operations & Organizational Leadership

  • Leads cross-functional teams through periods of change, including merger and acquisition
    transitions, restructures, and growth phases

  • Builds organizational frameworks to support scale, efficiency, and team accountability

  • Drives strategic alignment between departments to ensure smooth execution of business goals

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